Vertical 9:16
Instagram Reels and Stories · TikTok · YouTube Shorts · Facebook Reels and Stories · LinkedIn mobile
Fills the whole phone screen. Text stays clear of the buttons and captions these apps lay over the video.
Report videos
Social videos made from PMI research: key figures, charts and short stories, each in four formats for every channel.
Closing the Change-Readiness Gap
What gets lost between strategy and execution
Which format for which channel
Every clip is rendered in four shapes. Upload the one that matches where it will be posted.
Portrait 4:5
Instagram feed · Facebook feed · LinkedIn feed
Takes the most room a feed post can have on a phone, so it stands out while people scroll.
Square 1:1
LinkedIn · Facebook · Instagram · X
Looks right on both phone and desktop feeds. The safe choice when one file has to work everywhere.
Landscape 16:9
YouTube · X · LinkedIn desktop · Websites and newsletters · Presentations
The standard for screens wider than they are tall: video players, web pages and slides.