40s
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What gets lost between strategy and execution
Vertical 9:16. Best for Instagram Reels and Stories, TikTok, YouTube Shorts, Facebook Reels and Stories, LinkedIn mobile.
40s
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6s
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Key figure · 6s
6s
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Key figure · 6s
Less than half.
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6s
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Key figure · 6s
Practitioners see a different picture.
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9s
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Chart · 9s
The tension between agility and trust
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8s
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Chart · 8s
Executive perceptions of purpose
Download MP4Every clip is rendered in four shapes. Upload the one that matches where it will be posted.
Instagram Reels and Stories · TikTok · YouTube Shorts · Facebook Reels and Stories · LinkedIn mobile
Fills the whole phone screen. Text stays clear of the buttons and captions these apps lay over the video.
Instagram feed · Facebook feed · LinkedIn feed
Takes the most room a feed post can have on a phone, so it stands out while people scroll.
LinkedIn · Facebook · Instagram · X
Looks right on both phone and desktop feeds. The safe choice when one file has to work everywhere.
YouTube · X · LinkedIn desktop · Websites and newsletters · Presentations
The standard for screens wider than they are tall: video players, web pages and slides.